OVERVIEW
Rhino is a security deposit insurance company that speaks to an audience of property owners, property managers, leasing agents, and renters.
As a Senior Copywriter at Rhino, I created campaigns that generated interest from property owners, educated renters, and drove leads for the team. I coached junior writers, managed the development of campaigns from inception to launch, and maintained standards of excellence for our creative team.
OVERVIEW
Braze is a SaaS (software as a service) B2B business with an audience of marketers, analysts, and technologists at enterprise brands.
As the sole Copywriter at Braze, I provided language for the website, advertisements across print and digital, emails, newsletters, events materials, and other deliverables. I worked with a team of designers to service all creative requests across the entire company. These are a few samples of this work.
In November 2017, I led all copy-related efforts associated with rebranding from Appboy to Braze. The highlights of these efforts include: rewriting the entire website, developing a new lexicon, and conceptualizing/writing all-new brand awareness ads introducing the world to Braze.
OVERVIEW
Maven is the world’s largest virtual clinic for women and families on a mission to make healthcare work for all of us.
As the Senior Copywriter of Member Communications at Maven, I wrote B2C campaigns that informed, engaged, and inspired high-value actions throughout Maven member journeys. I conceptualized and crafted personalized email journeys for all Maven member audiences, wrote high-impact UX copy, and maintained standards of excellence for our Member Comms team.
OVERVIEW
Appboy is a SaaS company that was rebranded as Braze.
As the sole Copywriter at Appboy, I wrote language for the website, advertisements across print and digital, emails, newsletters, events materials, and other deliverables. I worked with a team of designers to service all creative requests across the entire company. These are a few samples of this work.
OVERVIEW
As a Freelance Copywriter at Coach, one of my key responsibilities was writing product copy for the website. These are a few examples of this copy.
OVERVIEW
As a Freelance Copywriter at Random House Children's Books, I worked to bring a Dr. Seuss "Oh, the Places You'll Go!" social media campaign to life. This campaign celebrates the book's 25th anniversary with the "Kid, You'll Move Mountains!" contest, making it a huge moment for the brand.
OVERVIEW
MakerBot is a 3D printing company that sold 3D printing hardware, software, and print materials to an audience of teachers and educators (all grade levels), and engineers at global companies.
As a Copywriter at MakerBot, I worked with a team of writers and designers to launch awareness campaigns, deliver a regular content nurture drip to prospects and customers (via emails, blogs, and case studies), and scale communications for the brand.
OVERVIEW
During my time at Braze (formerly Appboy), I wrote copy for all sorts of events materials, from signs and cards, to direct mailers and onesies. Here are a few examples of this content.
OVERVIEW
Swrve is a SaaS (software as a service) B2B business with an audience of marketers, analysts, and technologists at global enterprises.
As the Content Strategist at Swrve, I led the content team in the planning, approach, and execution of content across campaigns. I also led all Customer Marketing efforts, driving an 8x increase in written and filmed customer testimonials. These customers include marketers and technologists at Sony, StubHub, Visible, Sling TV, Telefonica, and more.
