OVERVIEW

Maven is the world’s largest virtual clinic for women and families on a mission to make healthcare work for all of us.

As the Senior Copywriter of Member Communications at Maven, I wrote B2C campaigns that informed, engaged, and inspired high-value actions throughout Maven member journeys. I conceptualized and crafted personalized email journeys for all Maven member audiences, wrote high-impact UX copy, and maintained standards of excellence for our Member Comms team.